Character Licensing

We pride ourselves as being the trusted custodian of many of the world’s best-loved children’s brands


We have been adding fun, fantasy and adventure to children’s everyday lives for well over 3 decades. Our Character Licensing business enjoys a  proven track record in the kids licensing industry and we are the proud custodians of many of the world’s best-loved children’s brands. We live by our motto of ‘Everyday Play’ in everything we do and stand for trust, quality and, of course, fun.

Licensed Brands

We have strong relationships with leading international Brand Owners and are proud to bring their brands to life…

Gabby's Dollhouse
Harry Potter
Hello Kitty
Hot Wheels
Mickey Mouse
Minnie Mouse
Paw Patrol
Peppa Pig
Sonic The Hedgehog
Tiny Tatty Teddy

Licensing Categories

Our innovative team brings imagination to life by designing, sourcing and distributing exciting, high-quality ranges of character licensed merchandise, from duvet cover sets to peak caps and juices to bubble bath.

Character Baby’s beautiful range of nursery bedroom, bathroom and accessory softs are lovingly designed to be functional for both baby and mom.

Character Bath + Body distributes a comprehensive range of toiletry and cosmetics products that are functional and specially formulated for kids.

Character Clothing offers unique and trendy apparel, designed to the highest quality specifications, to bring fun and functional clothing to children’s everyday lives.

Character Fashion is designed to encompass children’s desire for fun, funky and fabulous accessories in our range of awesome fashion merchandise.

Character Footwear aims to meet children’s need for fun, fashionable footwear that is both comfortable & long lasting.


Character Linen’s innovative range of bedroom and bathroom products brings imagination and dreams to sleep time and bath time.

Character Luggage specialises in designing the trendiest backpacks and bags for the hippest and coolest kids.


Character Kitchen produces refreshing beverages for kids with delicious flavours.


Our catalogues are specific to the trade. Please request a password from your account manager should you wish to access this page.