About us
Character Group is a leading importer and distributor of children’s lifestyle products across Africa, specialising in licensed and private collection ranges. We develop high-quality, trend-driven products that are unique to the African market.
With a strong focus on innovation, quality and reliability, we provide a complete turnkey solution: from design and sourcing to manufacturing, warehousing and distribution.
With offices, warehousing and distribution facilities in South Africa, Hong Kong and China, Character Group is strategically positioned to deliver world-class products and services across Africa.
Our Divisions.
Character Licensing
Fashionation
Our Fashionation brand, ‘Fashion with Imagination’, delivers high quality, on-trend products for the fashion forward mother and child.
Private Label
And our Private Label division focuses on bespoke and custom-designed products that can be tailored to meet our customer’s ever-changing requirements.
How We Do It
Identify Trends
Creative Design
Shipping & Logistics
Quality Assurance
Sales & Marketing
Warehousing & Distribution
Our Core Values
OWNERSHIP
We take responsibility and get the right things done.
STRONGER
Together
Win as a team and grow our people.
Pride
We care deeply about quality and what we make.
Never
Give Up
We stay committed and resilient even when it’s tough.