About us
Character Group is the leading importer and distributor of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering. Our company is dedicated to developing high quality, trendy children’s products that are both unique and exclusive to the African market.
We are a multi-faceted, ever evolving company and we pride ourselves on setting industry standards of fashion, quality and reliability for both our customers and consumers. Great emphasis is continually placed on product design, development and innovation in line with global trends and our expertise lies in anticipating the ever-changing needs of our consumer.
Our business is unique in that we offer a complete turnkey operation, from design and concept, through to sourcing, sampling, manufacturing and ultimately warehousing, shipping and distribution.
With offices, warehousing and distribution facilities in South Africa, Hong Kong and China, we are well placed to provide you with the optimal solution for your business.
Our Divisions.
Character Licensing
Fashionation
Our Fashionation brand, ‘Fashion with Imagination’, delivers high quality, on-trend products for the fashion forward mother and child.
Private Label
And our Private Label division focuses on bespoke and custom-designed products that can be tailored to meet our customer’s ever-changing requirements.
How We Do It
Identify Trends
Creative Design
Shipping & Logistics
Quality Assurance
Sales & Marketing
Warehousing & Distribution
Our Core Values
OWNERSHIP
We take responsibility and get the right things done.
STRONGER
Together
Win as a team and grow our people.
Pride
We care deeply about quality and what we make.
Never
Give Up
We stay committed and resilient even when it’s tough.