Specialists in All
Things Baby & Kids
Specialists in All
Things Baby & Kids
Adding Fun, Fantasy & Adventure to Children’s Everyday Lives
who we
are.
Character Group is the leading importer and distributor of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering. Our company is dedicated to developing high quality, trendy children’s product that are both unique and exclusive to the African market.
Local is lekker
We support local manufacturing and are a proud partner of the Proudly South African organisation through our Clothing, Bath + Body and Kitchen divisions.
We aim to produce product in local factories to support and stimulate local employment.
Sustainability
We support sustainability through recycling.
We aim to convert all our packaging to be made from recycled materials and to be fully recyclable by 2024.
Our journey has begun to remove all plastic from our current packaging, and where plastic is used this is always from recycled and recyclable materials.
Our Divisions
Our Partners
We’re proud to partner with a large portfolio of African retail brands who offer a wide range of our top quality products.
Our Expertise
We specialise in offering a turnkey solution for our customers, from innovative product conception and design to seamless sourcing, top-quality manufacturing and strong shipping, warehousing and distribution.
Creative
Design
We bring Licenses & Brands to life through innovative product development.
Shipping
& Logistics
A strong import & local procurement infrastructure ensures we offer the lowest prices & best customer-service offering.
Warehousing & Distribution
Our in-house warehousing capabilities allow us to handle orders large and small while ensuring we delivery on-time, every time.
Giving Back
We are very aware of the less fortunate in South Africa and are proud to support local kid’s charities. A portion of the funds received through the sale of our products is donated to Timbuktu in the Valley and Oliver’s Village. The 2 local charities are institutions that feed, educate and nurture young, disadvantaged children.
We have also partnered with the NPO Reach for a Dream kids’ charity who for 36 years, have fulfilled the dreams of children fighting life-threatening illnesses. Through our partnership, our hope is to assist this incredible team to grow their vision and continue bringing joy to these little dreamers.
Shop Online
Shop our vast range of products from these select online partners.
Shop Online
Shop our vast range of products from these select online partners.
